"Intellectuals solve problems; geniuses prevent them"

- Albert Einstein

Our Values

• Content - more unique content is better. More pages, meaning more keywords, more pages will be indexed by Google, more visitors. Make sure your website's content changed frequently.
• Language - don't write content in a language that quite few people will really understand. Write it simple. Make sure you are using keywords that people will be searching with.
• Use more html/css instead of images and flash. Flash websites not indexed well. More text content, less images and applications.
• Performance - Google Caffeine (2010) is taking website performance seriously and website response times will impact rankings. There are plenty tools available now, which help to tune websites.
• Website structure - make sure to use descriptive path names, separated by '-'. Don't use something like: http://www.mywebsite.com/c/s/page.html
• Google gives importance to website domain name and internal structure. If your website has categories and sub-categories, use category names in a paths. For example: http://www.mywesbite.com/montreal/housing/apartment-for-sale/litings.html
  As you can see in this URL we targeted 5 keywords: montreal, housing, apartments, sale, listings
• Images - use alt tags to describe the image. Use descriptive image file names. Don't use IMG001.jpg. Rename it to more meaningful. Good example:
  <img src='/images/new-car-bmw-550-gray-for-sale.jpg' alt='Gray new BMW 5 Series 550 for sale in Montreal, QC, Canada'>. Here we targeted 10 keywords: new, car, bmw, gray, for, sale, series, montreal, qc, canada. This will definitely help in Google image search and you can gain some traffic from there. I'm getting 0.5%, but it really depends on area your website is targeting.
• Internal linking - make sure all your pages linked properly. Don't link every page with every page (unless it is logical). Link pages in a logical order. Don't create deep linking structure, as it hard to maintain. Cross website linking is important, but make sure websites are related. There is no logical explanation to link between website dealing with camera reviews and healthy food website.
• Hypertext should be descriptive targeting important keywords. Don't use links like "click here", instead use short description of page you are linking to.
• Meta tags - make sure you use title of the page. Google shows only 70 characters from the title tag. Make sure the most important keywords will be in a first 70 positions. Make sure you don't have duplicate titles. Description tag used by Google when they show short page description in a search result. Please make sure you write short description, up to 160 characters and try to target as much as possible keywords related to particular page.
• Make sure all your pages have H1 tag and only one per page. Search engines give importance to this tag as it describes what this page is about.
• Use sitemaps, which helps search engines to find your new content.
• Social media - last and not least, social media is very popular and is very good and solid source for your traffic. Google Caffeine give more importance to social networks. Use Twitter to post twits, linking to your website. If you added new content on your website, please make sure this will be reflected on social media websites. People following you will be notified about your new content and some will actually visit your new page. Also Google may pick-up your new page from social network faster than from your sitemap. Use it to index your pages faster.