Bing moves to the second place as search engine in US.
As being reported by (source http://blog.nielsen.com/nielsenwire/online_mobile/bing-overtakes-yahoo-as-the-2-search-engine/) in August 2010 Bing Overtook Yahoo! Search as the #2 U.S. Search Engine.
| Top U.S. Search Sites - August 2010 | ||||
|---|---|---|---|---|
| Rank | Brand | Share of Searches | MoM change % | YoY change % |
| 1 | Google Search | 65.1% | 1% | 1% |
| 2 | Bing Search | 13.9% | 2% | 30% |
| 3 | Yahoo! Search | 13.1% | -8% | -18% |
| 4 | Ask.com Search | 2.1% | 0% | 24% |
| 5 | AOL Search | 2.0% | 0% | -37% |
From beginning of the year, Bing search volume increase by 30%, moving Bing to be search engine #2. Google search share is still dominant 65.1% and is pretty steady with very minor increase of 1%.
Microsoft and Yahoo announced a search deal a year ago, in July 2009, where Bing would start powering Yahoo! Search while Yahoo! became the exclusive worldwide relationship sales force for both companies' premium search advertisers. Microsoft Bing officially started powering part of Yahoo! searches starting in August 24, 2010. It means that some Bing increase and Yahoo decrease in August 2010 actually coming from that deal.
Combining Bing and Yahoo!Search search shares, makes Bing-powered search 27% of search share. This makes Bing #2 search engine and serious competitor to Google.
If this is the direction the search market is moving to, SEO will move/adjust their focus to Bing as well, and not mainly concentrating on Google as it does today.